WWI Serviceman Uniform Identification

This is a hand-coloured photograph of what I believe is a Canadian World War One serviceman. I’m hoping to use this image in a publication I’m working on relating to the history of my community. The identification of this man is unknown, but I would like to include some details about his rank and which branch of the military he served in.
I believe the insignia on the man’s shoulder is a “Metal Shoulder Title.” It appears to have the letters “RFC” on it. Any insight into his rank, branch of the military and the decorations he has on his uniform would be much appreciated. Thanks!

Vic

Hi. The uniform is battledress, which was the standard British and Commonwealth army uniform of the Second World War. The medal bar on his chest shows First World War ribbons for the War Medal and Victory Medal. The third ribbon is for the Meritorious Service Medal. The metal title is hard to see, but it is NOT the RFC. His rank is sergeant as shown by the three chevrons. Hope this helps.

Hi Bill,

It's good to know it's a Second World War uniform, not a World War One uniform, and that medal bar shows First World War ribbons. He must have served in both wars? The angle in which the photograph was taken makes it difficult to read the metal title. I have attached a cropped version of the metal title. Not sure whether it makes it easier to read. Thanks for your reply. Your information was very helpful.

Vic

The shoulder titles appear to be ALH, Alberta Light Horse, which is the 15th Alberta Light Horse, although hard to tell the cap badge does appear to be from that unit.

Thanks for the info. The shoulder titles do look like ALH. The photograph was taken by an Alberta photographer, so I'm sure you are correct. Thanks!

Vic